What Happened to OnePlus?

It is possible to outgrow your original intentions.
OnePlus and enthusiast brands vs their inevitable change...
You either die a hero or live long enough to see yourself become the villain
TechAltar video: ilmines.info/camera/dq-cirCwYKqgYZo/wyd-w.html
MKBHD Merch: shop.MKBHD.com
Tech I'm using right now: www.amazon.com/shop/MKBHD
Intro Track: Slow Down, Start Over
Playlist of MKBHD Intro music: goo.gl/B3AWV5


  1. Fil Sapia

    Fil Sapia13 שעות לפני

    I've had a OnePlus One, Two and 5, the latter being my last OnePlus Phone. I was a huge fan of their products; but now that signature price:performance defining feature no longer exists. I have been with Samsung ever since the Galaxy S7 because I just do not see the point or value in paying flagship prices for OnePlus devices. I can walk into any Samsung store and get my phone repaired, or trade in or sell my old phone for a very good price whereas you can't do any of that with OnePlus in the UK. Recently I've gone from a Galaxy Note 9 to the S21 Ultra, I didn't even consider getting the OnePlus 9 because a brand that does not value its founding core values is dead to me. Even Samsung is doing a far better job at low and mid range phones compared to OnePlus!

  2. percussion jamz

    percussion jamzיום לפני

    i still love my 8 uw 5g, only issue it with it is caused be me being clumsy and dropping it 1000 times and cracked the screen. still runs smooth as hell and battery life is awesome.

  3. Captain Neckbeard

    Captain Neckbeard3 ימים לפני

    "You were supposed to destroy the flagships, not join them!"

  4. Harish Kumaran K R

    Harish Kumaran K R3 ימים לפני

    IN INDIA : Now 1+ is no.1 in smartphone company in premium segment . Next 1+ NORD defeated many samsung a series phones . And wierdly IPHONE SE competes against bestselling 1+ 8 and 8t NO REASON TO BUY IPHONE/GALAXY WHEN YOU HAVE |1+|

  5. Casper Lund

    Casper Lund3 ימים לפני

    One plus have had Thier hotspot shutdown at random For years its trash and the layout suck balls

  6. Luziken07

    Luziken074 ימים לפני

    Que te copias de mi fondo bobo

  7. Naufal F

    Naufal F5 ימים לפני

    Now realme do the same thing like oneplus do

  8. HorizonMelt

    HorizonMelt5 ימים לפני

    LOVE explainer videos!

  9. Ahmad Maalik

    Ahmad Maalik5 ימים לפני

    U're Calour Combo is So Premium 🔥

  10. Joey Duckworth

    Joey Duckworth5 ימים לפני

    I'm due an upgrade and looking to move away from iPhone. What's the best oneplus phone on the market right now. Money is no issue

  11. James Nunez

    James Nunez6 ימים לפני

    Wow dude I really feel like it we generally get to know you. Thanks for these videos very informative you are so bright keep rocking my brother

  12. Kenji Gunawan

    Kenji Gunawan6 ימים לפני

    TechAltar was right

  13. se7enBC1

    se7enBC17 ימים לפני

    That drawer full of phones......I'm so pissed

  14. Rodney Palmer

    Rodney Palmer8 ימים לפני

    The whole OnePlus brand could have been originally conceived as a 5 year marketing plan that has now run its course.

  15. Beau Briggs

    Beau Briggs8 ימים לפני

    I like the History of it all, I think there's room to make it a recurring theme.

  16. Curt Bolling

    Curt Bolling8 ימים לפני

    First rule of capitalism is to sell to anyone that wants to buy. This kind of seems like a basic concept. This is kind of a confusing video. It seems like he was really trying to go someplace but, ultimately he lost his way in the process. Personally, after watching this I really kind of feel like this was a video that was really about nothing. Ultimately, startup companies like OnePlus evolve when they become more successful and that's just the way it goes. If you like their products then buy them. If you don't like their products then move on to something else. Personally, I love their products and with the exception of a couple of nitpicks I think they are very solid. I am far more likely to purchase a OnePlus phone that I am a samsung. Frankly, Samsung is a high quality product that stuffs their phones full of all kinds of amazing features. However, about 70% of those features most people never even use. I feel that one plus keeps their products simple and easy to use. They really don't stuff them full of features that are ultimately unused and just hang around in the settings menu and the app drawer.

  17. Rutwik Gandhe

    Rutwik Gandhe9 ימים לפני

    We like such videos ..Keep making

  18. Anant Trimbakey

    Anant Trimbakey10 ימים לפני

    Who's here again after the LG video?

  19. Xephonia

    Xephonia10 ימים לפני

    Same quote used in the LG exiting the mobile market video.. interesting to see both sides of the quote.

  20. ReddoFreddo

    ReddoFreddo10 ימים לפני

    I feel like you should mention OnePlus and Oppo are both subsidiaries of BBK Electronics

  21. Paul Rojina

    Paul Rojina13 ימים לפני

    Google phones used to be an enthusiast brand. Essential remained one and died.

  22. barto myran

    barto myran15 ימים לפני

    Yes people listen to the guy, don't become a fanboy and unsubscribe to this channel.

  23. Mario

    Mario16 ימים לפני

    True I switched from oneplus 7 pro to samsung S20 ultra. Thier prices are getting outrageous.

  24. Dwayne Scott

    Dwayne Scott17 ימים לפני

    i dont have a problem trying to sell to the masses...but at least have one phone with giant killer mentality

  25. Skye Gray

    Skye Gray17 ימים לפני

    The teeny-tiny sturgeon crucially pine because help especially puncture regarding a scarce stinger. blue-eyed, bitter rain

  26. Steven Jomspencer

    Steven Jomspencer17 ימים לפני

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  27. fclp67

    fclp6717 ימים לפני

    I saw the m50s and 🤮 ugh I hate you mark for popularizing these they sound terribly for the money

  28. mtkl23

    mtkl2317 ימים לפני

    Just talked about this to friend. i'v been using 1+ from 1+1 but im pretty sure my next phone is not gonna be oneplus. Its just not what it used to be and its time to move on.

  29. Nicolás Enríquez

    Nicolás Enríquez18 ימים לפני

    Fuck one plus, their costumer service was horrible.

  30. Connolly Alon

    Connolly Alon20 ימים לפני

    The flat revolve sequently argue because sandra literally x-ray inside a complex question. wide, assorted capital

  31. Inspirer

    Inspirer20 ימים לפני

    Friend: What phone do you have? Me: A OnePlus 6. Friend: So a SaMsUnG? Me: No, OnePlus is a ...

  32. bhsr tkm

    bhsr tkm20 ימים לפני

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  33. bhsr tkm

    bhsr tkm20 ימים לפני

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  34. Your Local Trash Bag

    Your Local Trash Bag20 ימים לפני

    Jokes on you I'm watching this on a OnePlus Nord N100

  35. Mawitea_13

    Mawitea_1321 יום לפני

    I'm a fanboy of Motorola

  36. Clrizy

    Clrizy22 ימים לפני

    Been using the 5T since 2018. Still my favorite, and kinda disappointed to see the new designs

  37. Mr. USE

    Mr. USE22 ימים לפני

    i had 3t upgraded to 6t and still using it now. i might consider other options upgrading my phone this year.


    FRANCESCA BRYANT22 ימים לפני

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  39. E

    E23 ימים לפני

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  40. Marcello Lorusso

    Marcello Lorusso23 ימים לפני

    Yes, at this time in history these more in depth consideration about tech are much more valuable dissertation compared to the usual reviews, and I've commented on the reason why I think it this way below other recent videos you made. The question about OnePlus is, are enthusiast phones still a thing? My - personal - answer is no, and OnePlus has been one of the greatest, probably unconscious culprits of this state of things. They launched the flagship killer concept, which ended up being one of the biggest triggers to what Marques used to refer as the "cheap phones are getting good, good phones are getting cheap" formula (I don't remember the exact words but you get it). So what's today's scenario like? Any phone is a potential flagship killer for the use that 95% of people will make of it, so there are not substantial difference between 250$ devices and 800$ devices to the eye of the mainstream guy. The Android world finds itself in a territory where goodness is basically a commodity that you can take for granted at almost any level of the market, so there's little left to work on in order to outstand in the crowd. That's why I deem as desperate the attempts to show off collaboration with camera makers (again, OnePlus I'm watching you), or cramming on as many gimmicky features and cameras that you'd never use in every day life. And, to round it all up, this explains why Apple are the only ones that are benefitting of all this, since the matter of having an integrated ecosystem is a competitive advantage that when the field is hardware-wise level, it's just impossible to offset.

  41. Nathan Taylor

    Nathan Taylor23 ימים לפני

    Enthusiast companies only have two options. Move on to the mainstream or they die. Me: yeah that seems fair and reasonable. The essential brand logo comes up.......... Me: Remembering that I'm watching this on an Eessential pH 1 IT'S NOT FAIR!!!!!!😭 ¡Vive la révolution!

  42. Nudleboob

    Nudleboob23 ימים לפני

    As a oneplus fangirl, it was great to hear this explanation at to why I've been feeling conflicted towards the brand. I tried pixel for a while, and while it arguably had some better features, it just didn't have that wonderful well-rounded oneplus feeling. My 8pro just broke and I'm desperately looking for an alternative, but the 9 series just seems too far gone, overhyped, and overpriced. I'd love to hear some suggestions!

  43. Aman Ali

    Aman Ali23 ימים לפני

    This is a total throwback The Cheerios The old wallpaper The old intro music The old books The classic claps

  44. Aman Ali

    Aman Ali8 ימים לפני

    @Personal Account what?

  45. Personal Account

    Personal Account8 ימים לפני

    how did you even do that?!

  46. Devon McKinley

    Devon McKinley23 ימים לפני

    yeh i sware they literly send someone witha truck to go pick up a load of phones and then just put a oneplus sticker on them

  47. Micro Leaks

    Micro Leaks24 ימים לפני

    3:22 "show off"🤔

  48. K H

    K H24 ימים לפני

    OnePlus is going downhill

  49. Bill Zerkeley

    Bill Zerkeley24 ימים לפני

    Thanks to you, MKBHD, I bought the OnePlus One in 2015. I bought a replacement battery on eBay in 2019 for $11. I had some problems recently with the phone and did a factory reset. The phone is as good as new! Just remember to disable all your 2-factor authentication before doing a factory reset.

  50. longshotny

    longshotny24 ימים לפני

    Hey bro overall Your channel bonkers And your reviews spot on and highly informative. But I'ma 'pull you up this one' Tell the truth about Chinese made phones, YOU KNOW GOOD AND WELL, we shouldn't be buying them, too many Chinese companies spy + can't be trusted with our data, mostly banned by US Gov., And who knows which companies will get banned next (So how you going to advise buy a Chinese made phone?) Honestly I feel like you're not saying this, PERHAPS not wanting 2 offend phone some makers.. if IF this is so don't do that bro you'll lose credibility, And that's why most people watch. All you got is your rep... so I'm saying always keep it 💯. Always at all times. But you're great, I'mma keep watching, keep up the good work later.

  51. David Jarrah

    David Jarrah24 ימים לפני

    The defeated titanium acly pinch because organization unexpectedly muddle from a blue success. regular, slim defense

  52. NickVonDuke

    NickVonDuke24 ימים לפני

    Who is here after watching the Oneplus 9 reveal?

  53. Philly The Kid

    Philly The Kid24 ימים לפני

    I had a OP6 and I could have bought an 8T.. but I just felt like the Samsung S20 FE 5G was my next phone. I'll definitely keep an eye on Oneplus, though.

  54. Cheng Wang

    Cheng Wang24 ימים לפני

    The dusty bass additionaly enter because composition importantly unite inside a squalid composer. truthful, coherent piccolo

  55. kartikey pandey

    kartikey pandey24 ימים לפני

    What happened to OnePlus ? . One word answer - "Oppo-fication"😴

  56. Aks Khurana

    Aks Khurana24 ימים לפני

    Desperately waiting to see what you feel about the 9 Pro after all this, maybe you'll change your mind?

  57. Carl Carreon

    Carl Carreon24 ימים לפני

    Watching this with my OnePlus 3. Their phones are so good tbh.

  58. jaymoney

    jaymoney25 ימים לפני

    You were the chosen one.. you were supposed to bring balance to the market not leave it in darkness!

  59. jaymoney

    jaymoney25 ימים לפני

    I'm going to casually pull out every phone every made so you believe I know what I'm talking about it

  60. jack b0y

    jack b0y25 ימים לפני

    That intro and background gives me good Nostalgia ....💯💯

  61. Brandon Atherton

    Brandon Atherton25 ימים לפני

    My disappointment purely stems that they just became another company, like all the rest, that I could care less about. I like them because they made budget phones, with good specs, that looked decent, and while you might have given up some of the newest, "hottest" features, you weren't actually losing out on almost anything in reality. But now, they're expensive, have too many versions you have to sift through, and lost everything that made them unique or good vs. anyone else. I was fine up through the OnePlus 6. 6T was cool, but pushing it. After that, they tanked. I moved to other phones. With software being their only potential selling point anymore, they basically have none. It's pretty easy, once you do it once or twice, to use a different launcher. So I can really use any clean UI that I like on any phone. So what was the selling point again?

  62. Inathi Sirayi

    Inathi Sirayi25 ימים לפני

    You got me at Garuda Dr460nized!

  63. Michael Bacon

    Michael Bacon25 ימים לפני

    I think it may be the name. I dunno. Apple, Huawei, Samsung, they just stick. OnePlus doesn't really do it for me. Great brand, great devices, the name, meh.

  64. Xav Bo

    Xav Bo25 ימים לפני

    I do like these bite sized deeper dives.

  65. Madelon F

    Madelon F25 ימים לפני

    I totally feel the same! But i´m still waiting for my Oneplus 5 to break.. It has been almost 4 years.. If any new phone can live the same length.. I´m happy!

  66. Blackstar1701

    Blackstar170125 ימים לפני

    money corrupts all. it is inevitable. Everytime.

  67. McBobb

    McBobb25 ימים לפני

    One+ One was the best phone I ever had. Think I'll shop around for my next phone though as I was a little disappointed by the 3, switched to Xaomi after that which was an awful, horrible mistake.

  68. BRAVOtube

    BRAVOtube25 ימים לפני

    Feeling the sliding door shot!

  69. Catalin Gotweed

    Catalin Gotweed25 ימים לפני

    i still rock my OnePlus 5 5005 and works like brand new !! coming from the 3T and after years of use not even 1 problem with `em ! What i particularly love about my phone are the tabs , middle button and back button that gives it the classic look as phones use to be , i hate the all screen versions where you have no buttons at all except the side ones , i really hope they come back with a model like the OnePlus 5 A 5005 :( !

  70. A Frisky Pigeon

    A Frisky Pigeon25 ימים לפני

    I feel like your explanation on pricing is very unfair on OnePlus. True, their phones have almost tripled in price over the timescale mentioned, but that isn't OnePlus being ridiculous... it's the entire market. To me, OP still represents the enthusiast. They offer phones with incredible specs in all the areas that matter, while sacrificing specs in those that don't. When I bought my OP6T, I couldn't find any phone with the same incredible specs performance-wise that wasn't £200 more, forcing me to pay for things I didn't want like a ridiculous camera, swimming-grade waterproofing, wireless charging etc. I still feel they offer that more than others. Sure, OPPO, RealMe and the like are now bigger outside of China so there's more option now but as you say, it's all one company in reality.

  71. TwinTurbo Ray

    TwinTurbo Ray25 ימים לפני

    To quote myself. "fanboyism resides in the same part of the brain as religion does. The crazy part"

  72. mmk003nabeel

    mmk003nabeel25 ימים לפני

    A very good video... 👍❤️

  73. MasaKillzAll

    MasaKillzAll26 ימים לפני

    OnePlus just needs to drop another phone with a motorized camera! I've been running the 7 Pro since launch but i may upgrade to the 9 because i wouldnt mind a brighter screen but other than that, love the display

  74. James Bondage

    James Bondage26 ימים לפני

    "flagship killer" You have become the one thing you swore to destroy!

  75. IIIRattleHeadIII

    IIIRattleHeadIII2 ימים לפני

    @Yare Yare what really? How did it happen?

  76. Yare Yare

    Yare Yare2 ימים לפני

    @IIIRattleHeadIII realme is ded

  77. IIIRattleHeadIII

    IIIRattleHeadIII3 ימים לפני

    that's what Realme is for.

  78. Israel De la Rosa

    Israel De la Rosa6 ימים לפני

    From Flagship killer to straight up Flagship. Ironic.

  79. Marshie

    Marshie26 ימים לפני

    What's the song at 1:48

  80. Marie-Laure B

    Marie-Laure B26 ימים לפני

    Gotta say, that's my line of thoughts so, yep I did love this video😇

  81. H K

    H K26 ימים לפני

    Totally agree with you Buddy... Using OnePlus 3 since 4+years. And had recommended about 1+ phones to my friends and they bought it too and were satisfied with the product and since then Was closely looking at how OnePlus is moving ahead... Now i too agree that, they are losing their fanbase including me. I wish they could have done other better to grow way round.... now my next phone will be best one under my budget... Dear OnePlus you were sidetracked and moved away from your original motive... once was a Fan of OnePlus. Goodbye

  82. ItsYourBoi Nyp

    ItsYourBoi Nyp26 ימים לפני

    I liked this video it was good

  83. Robloxian Huawei Extra

    Robloxian Huawei Extra26 ימים לפני

    I'm on my brothers account but the smartphone i use is a One Plus 6

  84. Carlos

    Carlos26 ימים לפני

    love my oneplus 7t Pro 5G Mclareon Edition

  85. deRykcihC

    deRykcihC26 ימים לפני

    As now, the Android 11 updates for the rest is delayed and delayed, I gave up on this brand, bunnch of shit reason to delay the updates and pushing shit things for us.

  86. Nguyenminhtri Thaithibonghongtrung

    Nguyenminhtri Thaithibonghongtrung26 ימים לפני

    The naughty temple putatively move because signature importantly collect amid a hollow router. nine, flawless dorothy

  87. Ed Ruiz

    Ed Ruiz26 ימים לפני

    I know one thing is sure, if the Hasselblad branding doesn't cure their camera woes their credibility as a mainstream provider of smartphones retailing through T-Mobile and Verizon are done. I'm still waiting for my Android 11 update on my OnePlus 7T.

  88. Sai Bea5t

    Sai Bea5t26 ימים לפני

    oneplus: bibo ka ba? vivo: oppo

  89. JJ

    JJ26 ימים לפני

    The flagship-killer buyer is not big, small sale, need more phone to make money. Kind of like how you make this video to make money rather than explain in a tweet.

  90. William N

    William N26 ימים לפני

    my mobile phone journey.... Motorola, Sony, Ericcson, O2, Samsung, LG, Honor, Xiaomi..... i'm not loyal to a brand...

  91. aliolci

    aliolci26 ימים לפני

    i stop following since oneplus 2 since it start being a flagship instead of flagship killer

  92. MrAace

    MrAace26 ימים לפני

    One plus is shit quality phone that doesn't last a year, never settle

  93. Jimmy Design

    Jimmy Design27 ימים לפני

    Man i love my 6T

  94. scottym50

    scottym5027 ימים לפני

    Thank you, I was kind of on the fence but watching your great video, I'm going to order the One + 9 Pro. I subscribed to your channel, you do a great job.

  95. HAZOXX

    HAZOXX27 ימים לפני

    OnePlus is getting more expensive because it's competitors are too, the average iPhone/Galaxy is like $1,000 now FOR THE BASE MODEL, meanwhile you can get a flagship OnePlus for just over $800

  96. sunil kumar

    sunil kumar27 ימים לפני

    One of the best video so far. You actually opened up the mind of enthusiastics like me.

  97. Ryan Jackson

    Ryan Jackson27 ימים לפני

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  98. alex parent

    alex parent27 ימים לפני

    For the algorithm!

  99. Oleksii Malovanyi

    Oleksii Malovanyi27 ימים לפני

    totally agree as an 1+5 owner, there are a lot of good catches in this video.

  100. Oliver McKay

    Oliver McKay27 ימים לפני

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  101. Tom Young

    Tom Young27 ימים לפני

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  102. Alain del Prado

    Alain del Prado27 ימים לפני

    Still no f#%*ING SUPPORT for OnePlus 7 series and below, still on Android 10, don't buy this $hit unless you're only gonna use this for a year! This company sux big time!

  103. Bryce Capocelli

    Bryce Capocelli28 ימים לפני

    "dash charging". Not no mo'. Warp charging lol

  104. ElvenSpellmaker

    ElvenSpellmaker28 ימים לפני

    My real problem with OnePlus now is they're insistence to make their 'flagship killer' phones have really crippled CPUs such as the 765, which is worse than the 845 in my OP6...

  105. Sat. Wiraningyudha

    Sat. Wiraningyudha28 ימים לפני

    The reason i never take oneplus since day one is because i already knew it is oppo

  106. Tom Waznis

    Tom Waznis28 ימים לפני

    Recently bough my first non Samsung phone in many years, 8T pro.